Mara Voss

I spent seven years as a product manager at a mid-size SaaS company before switching sides to cover the industry that used to sign my paychecks. That means I have sat in the roadmap meetings, and I know the difference between a feature that ships and a slide that gets a demo clap.

My rule is simple: does this actually ship, or is it a demo. I am allergic to buzzwords and skeptical of hype cycles, so if a company tells me something is revolutionary, my first question is what it costs and when a real customer can buy it.

I am in my late thirties, based in the US, and I have covered technology full time since 2019.