The AI Visibility Tool Built for Main Street, Not the Fortune 500

The U.S. Small Business Administration's Office of Advocacy counts 36.2 million small businesses in the country. Profound, the AI visibility company that raised $96 million at a $1 billion valuation in February, says it serves more than 700 enterprises. Optimize My GEO looked at the distance between those two numbers and decided to build there.

Optimize My GEO, known as OMG, measures how often AI assistants recommend a business and then writes the fixes. Before it was a product, it was a workaround. OMG began as a small agency doing search and AI-visibility work by hand for local clients, and those clients were paying for monitoring software, which the company says could run north of $600 a month, just to see where they stood. The dashboards delivered a score. The agency delivered everything after it: what to post, what to repair, what to change. "Since it was our specialty, we already knew it," the company says.

Then the idea clicked. "Why not create a tool for smaller businesses that don't have IT or marketing departments or time to do this and have it run for them on autopilot?" the team asked. They started building, and the agency's playbook went into the software.

The rest of the category looks different. Profound's February announcement says it serves more than 10 percent of the Fortune 500. OptimizeGEO, a separate company with a near-identical name, lists more than 100 brands across 20 countries and sells through demos. OMG reads that as an opening. "If everybody takes care of enterprise, it leaves a huge gap and opportunity for us to go through smaller businesses and help them," the company says. It does serve large accounts too. OMG says Keller North America, the construction company, has used the platform. But the product is aimed at small to medium service businesses like dentists, plumbers, roofers, clinics, restaurants, law firms, HVAC contractors, real estate agencies and salons, the businesses a customer asks an AI assistant to recommend.

Every Monday, OMG runs a business's buyer questions through the AI engines and reads the answers to see who got named, where the answers came from and what the business is missing. The platform covers six engines in all, and the entry plan starts with ChatGPT and Gemini, chosen because one is the most-used AI app and the other sits inside Google. Then it writes the content to close the gap, ready to go on the site. The part OMG points to hardest is a short questionnaire attached to each piece, with questions only the owner or account manager can answer. The replies go into the writing, so each article carries details no one else has published. "We give AI something new that it just couldn't find online," the company says. It is also OMG's answer to the wave of mass-produced AI blogs. It writes one personalized piece at a time instead of flooding a site.

For owners who want none of it on their desk, OMG sells an add-on called Do It For Me. The OMG team implements every change on the business's behalf. In the company's words, owners "don't need to do anything, we got it covered."

OMG says the first thing many new customers learn has nothing to do with content. Their websites are blocking AI crawlers, so the assistants cannot read the pages at all. It is, in the company's words, "a very simple fix," and one the owner did not know was needed. The result OMG cites most is a dentist in Frisco, Texas. By the company's account, the practice went from 16 percent visibility to above 60 percent in two months and began getting patients from ChatGPT and Gemini in under three weeks. OMG calls that unusual. Most customers, it says, see new leads from AI in about three months.

On price, the public sheets are easy to line up. The Starter plan costs $99 a month and covers 50 questions a week plus a weekly written piece. Semrush's 50-prompt plan lists at $165.17 a month billed annually, and Otterly starts at $29 for 15 prompts. Both center on tracking visibility. OMG puts it simply: the Starter price is lower than most rivals, and the plan produces the work instead of only reporting on it.

The company expects the category to last. Google dominated search for years, OMG says, and AI answers are the new way a business gets found, which is why it argues every business that wants customers needs a GEO plan. Its own ambitions are narrower. "We don't care about growing huge or big," the company says. "We just want to help smaller businesses."